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Business Courses

The Center for Business & Industry also offers the following non-credit courses:
Construction | Manufacturing | Microsoft | Online

To Register Contact
Joanne Parker
Daytona State College
1200 W. International Speedway Blvd.
Daytona Beach, FL 32114
Building 110, Suite 236
P: (386) 506-4224

Intelligent Customer Engagement with CRM (Customer Relationship Management)

Click here for a course flyer

Every business transaction involves a relationship with a customer.  A CRM gives you the tools to keep those relationships strong and improve your sales, marketing, products, and services.

Learn to use cloud-based technology to connect better with customers and transform your business.  Leverage digital data to improve efficiencies, reduce costs, transform what is delivered and retain customers.

In this workshop you will explore:

  • What is a CRM?
  • The top CRM tools available today
  • Hands-on learning with Microsoft Dynamics CRM
    • Working with Dashboards
    • Using Business Processes
    • Creating Forms
    • Tracking Activities in the Social Pane
    • Working with Opportunities
    • Working with Leads
    • Running Reports
    • Outlook Integration
  • A Q&A session with CRM experts from Tribridge

Date: October 4, 2016
Time: 8 a.m. - 12 p.m.
Location: Daytona State College, 1200 W. International Speedway Blvd., Daytona Beach, Bergengren Bldg. (#110), room 248
Fee: $75

To register, contact Daytona State College at 386-506-4224 or  We accept checks, credit cards (MasterCard, VISA), purchase orders or company billing for payment.

Your Instructor:  Heather Severino is a Microsoft Certified Trainer and a Microsoft Technology Associate.  She is a technical training manager with twenty years of extensive experience in training, instructional design, technical support, and project management.  Heather's experience includes IT Training Manager for NASCAR, and Technical Trainer with the Clerk fo the Circuit Court in Volusia County.

Tribridge is a technology services firm specializing in business applications and cloud solutions.  They help mid-market and enterprise customers solve their business challenges through strategic consulting services and industry-specific solutions built on the latest technologies.

Skills For Supervising

Click here for a course flyer

Dates: April 20, 26, May 10, 18, 2016
Time: 8 a.m. to 5 p.m.
Location: Daytona State College, Daytona Beach Campus,
1200 W. International Speedway Blvd., Building 110, room 249
Fee: $495

What if you could equip your supervisors to do the work it takes to make your organization successful?  Today, supervisors may struggle with productivity.  Tomorrow, they may struggle with change.  Effective performance demands a comprehensive skill set that adequately prepares supervisors for the key role they play in their organization's success.  Gaining a competitive advantage in a changing economy and marketplace is essential for survival.  That's why your supervisors need effective skills to propel your organization to new heights.

Participants will learn valuable skills through the use of case studies, skills practice, self-assessments, group discussion, and action planning.

Participants will learn:

  • Roles, Expectations and Responsibilities of a Manager
  • Effective Managerial Communication
  • Establishing and Maintaining Effective Workplace Relationships
  • The Manager's Role in Impacting Performance
  • Coaching and Motivating for Improved Performance
  • Managing and Leading Work Teams
  • Managing Workplace Conflict
  • Practical Problem Solving and Decision Making

Achieving Success Through Exceptional Service

These days, customer patience seems to be in short supply, while customer expectations appear to be higher than ever.  Business that provide exceptional experiences are much more likely to create long-term relationships based on satisfaction, turst and mutual respect.  The focus of this interactive, high-energy workshop is on helping you gain a deeper understanding of the core elements of exceptional service, and to understand why it is so critical to the success of your business.

The Workshop Will Allow You To:

  • Explore the impact of your attitude on the level of customer service you deliver;
  • Assess your customer service strengths and growth opportunities;
  • Discuss and practice key communication skills required for providing exceptional service;
  • Improve your ability to identify and effectively address customer needs and expectations;
  • Develop a higher comfort level for resolving service issues and handling challenging customers;
  • Understand the importance of taking initiative and following through on commitments made to your customers.

About Your Instructor
Mark Toombs has over 20 years of retail sales, customer service and training experience.  Mark has worked with companies such as American Greetings, Boston Whaler, Bright House Networks, Sea Ray, Darden Restaurants, and the City of Ormond Beach.

Date: Wednesdays, July 13, 27 and August 3, 2016
Time: 8 a.m. - 12 p.m.
Location: Daytona State College, Bergengren Hall (Bldg. 110, Rm. 112), 1200 W. International Speedway Blvd., Daytona Beach
Fee: $375

To Register Contact
Joanne Parker
Daytona State College
1200 W. International Speedway Blvd.
Daytona Beach, FL 32114
Building 110, Suite 236
P: (386) 506-4224

Learn More About Other Workforce and Continuing Education Programs

Cosmetology  | Institute of Child Care Training Programs | Institute of EMS Education | Institute for Health Services | Occupational Apprenticeships | Police and Corrections In-Service Training | Small Business Development Center | Work Force Careers

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Daytona State College 1200 W. International Speedway Blvd., Daytona Beach, Florida 32114 (386) 506-3000

Daytona State College is an equal opportunity institution.

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Last updated: 2016-09-21T14:02:48.213Z